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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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08353_Field_TCGG T118.txt
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1996-04-10
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right-hand, bottom segment of the frame. This was all
that had been seen. The other things he had hoped they
would pick up from the film they had not picked up at all,
and they had picked up something which we didn’t know
was in the film until we inspected it minutely. Why? We
developed all sorts of theories. Perhaps it was the sudden
movement of the chicken. Everything else was done in
slow technique—people going forward slowly picking up
the tin, demonstrating and all the rest of it, and the bird
was apparently the one bit of reality for them. For them
there was another theory that the fowl had religious
significance, which we rather dismissed.
Question : Could you describe in more detail the
scene in the film?
Wilson : Yes, there was very slow movement of a sanitary
laborer coming along and seeing a tin with water in it,